08 February 2024: Australian iron supplement Ferrogen, is proud to announce its partnership with not-for-profit organisation, Share the Dignity. Share the Dignity is committed to giving all Australians access to essential period products. The partnership will see Ferrogen support Share the Dignity’s ongoing strategy of delivering period products and essential-filled handbags to those experiencing homelessness, domestic violence, or poverty.

While not exclusively a deficiency in women, iron deficiency is a notable concern for those of menstruating age, due to the impact of monthly blood loss on their iron levels, particularly for those who experience heavy menstrual bleeding. As such, the partnership will also see the two organisations work to educate Australians on the links between iron deficiency and menstruation, and how to best manage if diagnosed with iron deficiency.

The work of Share the Dignity is essential to the wellbeing of women. An ethos that aligns with Ferrogen which strives to help women reclaim their health and feel energised, so this partnership felt like a natural fit,” says Maureen Valdes, General Manager, Marketing at VidaCorp, the company behind Ferrogen.

“We are incredibly excited to be partnering with Ferrogen, a brand dedicated to improving the health of women. I know when we work together, we are so much stronger and together we can help ensure menstrual equity for women, girls and those who menstruate. I cannot wait to see where this partnership takes us.” – Rochelle Courtenay, Share the Dignity Founder and Managing Director

Since its establishment in 2015, Share the Dignity has worked tirelessly with over 6,000 volunteers to be able to deliver over 4.5 million packets of period products and over 890,000 essential-filled handbags to Australian women, girls and those who menstruate. Also working on period poverty advocacy, in 2018 Share the Dignity helped to axe the tampon tax and is now focussed on ensuring all public hospitals offer free sanitary items to those who need them through #PadUp#PublicHealth.

For more information about Share the Dignity or to become a volunteer to provide essential period products to women, girls and those who menstruate around Australia, visit

The Ferrogen and Share the Dignity partnership is made possible through the financial support of VidaCorp. For more information about Ferrogen, visit

Always read the label and follow the directions for use. For use when iron deficiency has been diagnosed by a doctor and a therapeutic oral iron supplement has been recommended

About Share the Dignity

In 2015, Share the Dignity was founded after identifying there was a genuine need to provide vulnerable women in our community with essential period products. Share the Dignity works to make a real, on-the-ground difference to the lives of women, girls and those who menstruate who are experiencing or at risk of homelessness, domestic violence or poverty by distributing period products to those in need and work to achieve menstrual equity here in Australia.

Health and Fitness Expert, Sam Wood, Launches 28GO Range, Powered by Protein

6 November 2023: Beloved Australian health and fitness expert, Sam Wood, has today announced the launch of his brand new on-the-go protein-based range, 28GO, available exclusively in Woolworths stores nationwide. Wood and his team have developed the range packed with high protein which supports muscle health and recovery, and nutritional goodness to keep time-tight, busy people satisfied, energised, and replenished throughout the day.
The launch range will include 15 products, including a variety of protein powders and bars, and protein collagen water, as well as an indulgence range, for those who need a little sweet treat that’s also loaded with the power of protein. Many of the items in the range are individually packaged so they can be easily thrown into the handbag or gym bag, offering a healthier snack option whether heading to the office or the gym.
Sam, who is one of Australia’s leading experts and media commentators in the health and fitness industry, thanks to his successful 28 By Sam Wood fitness and nutrition lifestyle program, says the 28GO range was created to address a growing community demand for healthier snack and protein options.
“More than a million Aussies have participated in my program in the last seven years, and I’m constantly being asked for my recommendations for the best protein powders and snacks on the market,” he said. “Over time, I realised that there wasn’t anything available that I felt comfortable recommending. Many options were laden with excessive sugar and confusing labels, making it difficult for consumers seeking healthier choices.”
Protein, Sam underscores, plays a pivotal role in supporting muscle health, weight loss, sustaining energy levels, and promoting overall wellness. “Our 28GO products are expertly crafted with protein and other high-quality nutrients to keep you energised and operating at your best throughout the day, while supporting muscle growth, recovery, and weight management. Best of all, you can grab them during your regular Woolworths grocery run,” he said.
Reflecting on his 28 By Sam Wood program success, Sam said his goal was to create an at-home exercise and nutrition program that was as effective as it was easy to follow for the everyday, time-poor Australian. “The 28GO range follows the same principles. We’re making it as easy as possible to grab and GO with simple, non-intimidating and trustworthy products that are easy to fit into your day-to-day life.”
The father of four and self-proclaimed sweet-tooth enthusiast said he is proud to offer an indulgent twist in the 28GO range, which includes high-protein versions of mug cake, mug mousse, banana bread, pancakes, and hot chocolate.
“Eating better shouldn’t mean depriving yourself of things or having an all or nothing approach. I’m so excited that our 28GO range also includes an indulgence range that is still high-protein, low calorie, low sugar, and tastes fantastic, so you don’t feel like you’re missing out,” he said.
The 28GO launch range, available now in Woolworths stores around the country, includes:

28GO Go Bar Protein Bars, 65g, RRP $5.00

With an impressive 30g of protein, low sugar & boasting a 5-star health rating, these delicious bars don’t disappoint. Available in an assortment of delicious flavours including triple chocolate, choc caramel, dark choc mint, and tiramisu, 28GO’s GO Bars are an ideal grab-and-go brekkie or perfect to throw into your handbag, workbag, or gym bag for an on-the-go snack. No other protein bar in grocery stores has a higher health rating than 28GO GO BARS.

28GO Protein Powders, 350g, RRP $35.00
Stay fuelled throughout the day with 28GO’s range of Protein Powders, designed to keep you feeling full and energised with 25g of protein per serve with the added bonus of low carbs. A versatile way to get your protein kick, 28GO Protein Powders are great in shakes, or smoothie bowls, and are an easy way to boost muscle by including it in your diet.
Choose between two options:

  • 28GO’s Protein with Probiotics blend is available in chocolate and vanilla, combining protein with prebiotics and 1 billion probiotics per serve.
  • 28GO’s Protein with Collagen infuses protein that supports muscle health & recovery with the benefits of collagen in irresistible vanilla or caramel flavour.

Protein Collagen Water, RRP $28.00
Stay hydrated and revitalised with 28GO’s Protein Collagen Water, available in both passionfruit and watermelon flavours. Simply mix with water, each serve contains 27g of protein and is 99% sugar-free. It’s the perfect, thirst-quenching post-workout recovery drink especially for those that find protein shakes too filling. Available in packs of 7 sachets, these easy-to-add pouches are conveniently sized to keep in your desk draw or gym bag.

Protein Indulgence Range
Explore 28GO’s Protein Indulgence range, not just your ordinary dessert or treat, the entire range is protein packed for longer lasting energy and fullness. Satisfy your sweet tooth in a matter of minutes, while feeling good about it.
Included in the range is 28GO’s Protein Mug Cake (RRP $5.00). Boasting a 5-star health rating, it’s high in protein and flavour-packed that’s ready in 30-45 seconds for that guilt-free afternoon indulgence.
28GO’s Protein Banana Bread (RRP $18.00) also boasts a 4-star health rating, satisfying your cafe snack craving while enjoying up to double the protein of standard a banana bread.
Other products in the Indulgence range include:

  • Protein Mug Mousse RRP $5.00: salted caramel flavour in 30g individual serve
  • Protein Pancake Mix RRP $15.00: 280g mix in vanilla flavour
  • Protein Hot Choc RRP $15.00: 7x 20g sachets with collagen powder and low sugar

28GO will be available in Woolworths stores nationwide from the 6th of November 2023. For more information, visit