Vidacorp
Consumer brands
A leading over-the-counter medicines, wellness, personal care & beauty products company
HEALTH
VidaCorp tailors it’s Pharmacy Only over the counter Health Brands to meet the growing needs of Consumers, with Chemists’ Own and APOHEALTH taking leading positions among the top 5 brands sold in Retail Pharmacy, based on units sold.
Chemists’ Own is a consumer advertised brand that has been supporting Retail Pharmacy for almost 30 years, and delivers quality over the counter medicines across more than 160 SKUs in 12 key categories. Some of which include Cough, Cold and Flu, Pain Relief , Allergy, Digestive Relief, Antifungals, Eye and Ear Care, as well as the recent launch of the Chemists’ Own Provance range of products in the Vitamin, Mineral and Supplements category. If it’s effective relief you need, there’s a Chemists’ Own for that.
APOHEALTH was launched in 2015 and quickly rose to be the market leading private label brand. With over 120 SKUs in key categories in Retail Pharmacy, APOHEALTH provides affordable, quality healthcare to support Australian families.
Both brands deliver multiple product launches each year, providing Australians with choice when it comes to over the counter medicines.
WELLNESS
VidaCorp has a wide portfolio of wellness brands supporting consumer needs across sports nutrition, pregnancy, sleep quality, iron deficiency, personal care and many more.
We provide consumers with quality brands that are more affordable and widely accessible nationwide across pharmacies and groceries.
Some of our leading brands include Natalis (pregnancy support), 28Go (protein-based sports nutrition), Ferrogen (iron supplements), Melotin MR (sleep quality), MyAura (natural personal care), Brutal Truth (natural men’s grooming), myDNA (wellnessDNA test) and many more.
BEAUTY
Vidacorp is home to renowned and innovative beauty businesses with MCo Beauty, Nude by Nature and ESMI skin minerals. These brands all share the same beauty ethos of providing everyone amazing and results-driven products that are affordable, and always delivering on quality.
MCoBeauty is Australia’s leading luxe-for-less, cruelty-free and vegan beauty brand. Its goal is to make consumers feel excited about their next beauty purchase because all products are tailored to reflect exactly what they really want in their makeup bags: believable, achievable beauty.
Nude by Nature is rooted in the principle of Clean Formulas, Clean Results and Clean Conscience. Our products are 100% clean, made from naturally derived ingredients, free from all toxins and synthetic ingredients, and always delivering on high performance. It’s cruelty-free and PETA certified.
ESMI skin minerals products are designed to treat skin concerns and feed the skin with clean, nourishing formulas that highlight one’s natural beauty. ESMI is committed to delivering unique and premium solutions for healthy skin regimes focused on giving your skin what it needs to thrive. 100% ethically sourced, vegan and cruelty-free.
Why we are
market leaders
Always read the label and follow the directions for use. Incorrect use could be harmful.