Vidacorp
Consumer brands
A leading over-the-counter medicines, wellness, personal care & beauty products company
Consumer brands
VidaCorp has a wide portfolio of consumer brands that are leaders or strong challengers across key therapeutic categories.
Our portfolio of brands spans cosmetics, skin care, pregnancy support, sleep quality, iron deficiency supplements, multivitamins & minerals supplements, weight management, wound management, pain management, personal care, and many more.
We provide consumers with quality brands that are more affordable to consumers.
VidaCorp consumer brands continue to gain consumer preference & awareness with multimedia touchpoints, primary care detailing, and strong in-store presence.
Some of our leading brands include MCoBeauty (cosmetics and skincare), Melotin MR, Ferrogen (iron supplements), Natalis (pregnancy support), MyAura (natural personal care), Brutal Truth (natural men’s grooming), myDNA (wellness DNA test) and many more.
Challenger and Private label brands
VidaCorp challenger and private label brands are known and loved by consumers, with Chemists’ Own and APOHEALTH taking leading positions among the top 5 brands sold in Retail Pharmacy, based on units sold.
Our challenger brand, Chemists’ Own delivers quality medicines across over 145 SKUs and in 10 key OTC categories. Chemists’ Own is Australian-owned and has been going strong for over 25 years. It became the first private label brand that invested in above-the-line advertising driving consumers to Community Pharmacy.
Our private label brand, APOHEALTH is the number one brand in the market and holds 28% of private label OTC market share. The brand delivers over 115 SKUs across 10 key OTC categories.
Both brands deliver multiple product launches every year providing more affordable OTC medicines to Australians through Community Pharmacy.
Why we are
market leaders
Always read the label and follow the directions for use. Incorrect use could be harmful.