Australian made Brutal Truth expands natural men’s range with launch of cleanser and shave gel

Australian men’s skincare brand, Brutal Truth has announced the expansion of its range with the launch of its ‘Take a good soft look at yourself’ Foaming Facial Cleanser and ‘To Mo or Not To Mo’ Shave Gel.

Offering indispensable products for the everyday man, the latest additions join the Brutal Truth range of natural products, free from parabens, sulphates, artificial colours, and non-sustainable ingredients, sans the heavy-duty price tag.

Naturally derived, vegan and cruelty free, both the Foaming Facial Cleanser and Shave Gel boast hydrating formulas built for daily use. With limited choices in natural, affordable, and Australian made skincare for men, Brutal Truth’s latest offerings make quality skincare accessible for all men, with products made in Australia and available nationally through leading supermarkets. “Our products challenge the stereotypical topical trends in the men’s grooming market. We believe it’s our imperfections that are what make us individuals and so we’re not about fixing pimples or concealing scars, but instead providing authentic products that help men to feel confident in their own skin.” said Maui Valdes General Manager Marketing, Consumer Brands at Arrotex Pharmaceuticals.

Brutal Truth’s newest additions include:

‘Take a good soft look at yourself’ Foaming Facial Cleanser, 150mL, RRP $13

Brutal Truth’s ‘Take a good soft look at yourself’ Foaming Facial Cleanser is a naturally derived cleanser, specifically formulated to hydrate the skin. Made from Australian native extracts, the cleanser contains Vitamin C, Vitamin E, Kakadu Plum, Green Tea, Kangaroo Paw and Tea Tree Oil. Perfect for daily use, the smooth and citrusy formula is a quality addition to any skin care regime to leave skin feeling smooth and hydrated.

Directions: Apply 1-2 pumps to a damp face, massage gently into face in a circular motion. Rinse with warm water and pat dry. Repeat this for a deeper cleanse.

‘To Mo, or not to Mo’ Shave Gel, 150mL, RRP $11

Brutal Truth’s ‘To Mo, or not to Mo’ Shave Gel is a naturally derived, super hydrating formula that intensely moisturises the skin, helping to provide immediate razor relief. Cleansing and protecting the face and neck, the gel helps prepare and soften hair prior to shaving. All vegan, this soothing shaving gel contains Wild lime Harvest, Australian Tasman Pepper Berry, Peppermint Oil and Vitamin B5, and is free from sulphates and parabens. Whether perched on the bathroom shelf or in an overnight bag, it’s the perfect addition to any guy’s self-care routine.

Directions: Mo or not, the process is the same. Wet your face with warm water and gently rub shave gel evenly over wet skin to create a rich lather. Shave slow. Shave steady. Rinse, pat dry. Feel fresh.

Brutal Truth products are available at selected Woolworths and Coles. For more information visit